Business Decision Making
Task 3: Project Plan for an Activity
The paper will provide a comprehensive project plan for the advertising activity at Northfield Components Ltd. The advertising component is marketing activity that helps in increasing the company sales in the markets. Since, all existing and potential customers are able to learn about the company’s offerings increasing the sales revenues. Such project proposal adversely affects the total monthly expenditures as well as increasing the monthly revenues (Black, K. (2011). Therefore, the project plan will summarize the project’s objectives, purpose, results and activities as well as determining the critical path for the proposed project for advertising.
The purpose and objective of the project plan was to develop an advertising campaign and alternative that will increase the monthly sales at Northfield Components Ltd by 50% by the next 12 months.
Project Activities and Schedule
Seven main activities culminated the project plan for developing a reliable advertising campaign. These includes the research, identification of alternatives, selection of the best advertising alternative, integration into the organizational activities, market testing, implementation and post implementation review (Pagnoni, 2012). The first phase of the project is research that will take only 2 weeks. Within the two weeks, the researchers will collect adequate market information relating to the nature of advertising in the company as well as in the entire sector. The second and third phases will each take 3 days in identifying the available advertising alternatives and the selection of the suitable alternative. After selecting the desired advertising campaign, the company will integrate the advertising activity into the overall organizational processes within one week.
Apart from all, it would be important to test the impact of the advertising campaign on the company’s productivity. It will take 4 weeks to understand the significance of the advertising campaign on the company’s sales (Kerzner, 2013). The next phase is the implementation stage that involves the actual integration of the advertising campaign to the company’s production processes. It is most essential phase with the longest duration of 6 weeks. Finally, the post implementation review is a continuous process that seeks to assess and examine the performance of the selected advertising campaign from time to time. The project faces several risks and constraints including the lack of adequate finances, inability to gain accurate information, failure to meet the time scheduled for the specific activities and the risks of selecting inappropriate advertising option.
Activity # Activity Name Objective Duration Milestone
1 Research To obtain information on the various advertising campaigns in the industry 2weeks Completion of the market research
2.1 Identification of alternatives To identify specific advertising campaigns alternatives such as social media, televisions, and the use of coupons. 3 days
2.2 Selection of best alternative To use the information obtained from the market research to identify the most effective advertising campaign. 1 week Finished the selection of the suitable advertising campaign
3 Integration into the organizational activities To incorporate the selected advertising campaign to the overall organizational processes to enhance productivity 1 week
4. Market Testing To obtain some feedback as well as examining the impacts of the advertising alternative on the company’s sales 4weeks
5. Implementation The activity seeks to implement the actual advertising campaign selected. 6weeks Implementation of the suitable alternative
6 Post implementation review It continually assess the performance of the implemented advertising campaign in the organization
The critical path is identified by the shortest possible to achieve the project objectives. It is characterized by the connection of the activities that eventually leads to the shortest time possible to finish the entire project (Giezen, 2012). Under advertising project plan, the critical path is 1 to 2.1 to 3 to 4 to 5 to 6. Thus, activity 2.2 is excluded from the critical path, since it has longer duration compared to the sub-activity 2.1. The total duration of the determined critical path is 13 weeks and 3 days. It is the shortest time available for the project planners and implementors to complete the project.
Black, K. (2011). Business statistics: For contemporary decision making. New York, NY: John Wiley & Sons.
Giezen, M. (2012). Keeping it simple? A case study into the advantages and disadvantages of reducing complexity in mega project planning. International Journal of Project Management, 30(7), 781-790.
Kerzner, H. R. (2013). Project management: a systems approach to planning, scheduling, and controlling. New York, NY: John Wiley & Sons.
Pagnoni, A. (2012). Project engineering: computer-oriented planning and operational decision making. London, UK: Springer Publishing Company, Incorporated.